This is a generic Microsoft Windows error. These errors happen when the game either makes a request that the computer does not understand or fails to respond with correct data. The computer picks up on this error, but since it is not a specific error, all it can do is give this generic error response.
When troubleshooting these generic errors, there are several steps you should take.
Make sure your system meets the minimum requirements to play the game.
How to find the minimum requirements for the game
Check to make sure you have installed all of the patches available for the game. To check for new patches:
Click the Start button (Windows button on Windows Vista) on the Windows Taskbar.
Select All Programs.
In the list of programs find your game folder (The default should be in the EA Games or EA Sports folder).
Click the Check for Update or Auto-Update icon. (This will force the game to check for updates.)
Make sure there are no extra programs running in the background that might interfere with the game's execution
How to end your background tasks
Make sure that your drivers and system files are as up-to-date as possible. The computer might be giving an instruction to a device that simply does not know how to proceed.